Darren Straight's Blog

Ask.com, a wholly-owned business of IAC/InterActiveCorp (NASDAQ: IACI) and LYCOS, Inc.(www.lycos.com), a leading web portal, have announced a multi-year agreement whereby Ask.com will be the search and sponsored listings provider for the LYCOS Network, including LYCOS.com, Hotbot.com, Tripod.com and Angelfire.com.

Under the terms of the agreement, Ask.com will provide branded algorithmic search, including Web Search, Image Search, and Zoom Related Search, as well as the Ask Sponsored Listings advertising product across the LYCOS Network. LYCOS is the fifth most popular portal in the U.S., consistently ranked as a top 20 U.S. Web property, with more than 6 million monthly unique visitors using LYCOS Network Search.

In addition, LYCOS will transition its current sponsored listings advertisers currently using its pay-per-click platform, InSite AdBuyer, to Ask Sponsored Listings, and will promote the Ask.com PPC product to advertisers throughout the LYCOS Network.

Under the agreement, Ask.com will provide the following:

• Web Search Delivers highly relevant search results through its ExpertRank proprietary algorithmic search technology, which ranks results based on popularity within topic communities on the Web, rather than mere link popularity.
• Image Search Combines Ask.com’s proprietary index of pictures with ExpertRank and patent-pending image search technologies to deliver dramatically improved relevance and quality of search results. Ask.com Image Search has been touted by some as best of class for searching the Image Web.
• Zoom Related Search Offers conceptually-related suggestions to narrow or expand a search query. Zoom related search is placed on the right side of the search results page where most search engines place advertisements. No other search engine has the ability to offer conceptually-related suggestions.
• Ask Sponsored Listings (ASL) Search Advertising Provides highly relevant keyword-targeted, pay-per-click advertising. Advertisers bid for placement through Ask.com’s automated open-auction system that also allows marketers to manage and optimize campaigns on Ask.com and its publisher network. ASL sources more than 5 billion queries each month, and supports over 10,000 advertisers bidding on more than 10 million keywords.

This of course comes somewhat to a loss for Microsoft, as Lycos had previously used Windows Live Search, though I guess we have to remember that Lycos had selected Ask.com in the past (March 2005) so it’s of no great suprise that they would do it again!