comScore Networks, a leader in measuring the digital age, has revealed the top U.K. Internet properties for October, based on data collected through its comScore World Metrix audience ratings service.  Google Sites (not including YouTube) edged out Microsoft Sites in October to become the most-visited Web property in the U.K. for the first time, followed by Microsoft Sites and eBay.

We have watched the popularity of Google consistently grow over time, said Bob Ivins, managing director of comScore Europe.  While the current month-over-month increase was small, it was just enough to earn them the number one spot.

Added Ivins: Also notable was YouTube’s 24 percent increase in traffic in October.  YouTube’s ascent in popularity around the world and in the U.K., demonstrated by the site’s month-after-month double-digit percentage increases, has been remarkable.