Remember Alex Tew and his pixel website The Million Dollar Homepage?

Well I certainly do as I was one of the first to buy a spot on The Million Dollar Homepage in early september, and haden’t heard anything from him since, well that is until I got his email today.

Seems like he’s now back in action with a new pixel website called Pixelotto which is a 100% free-to-play lottery with a $1,000,000 jackpot.

Basically visitors simply have to click on pixel ads to be in with a chance of winning. With up to 10 clicks allowed each day, the more days a person plays and clicks on ads, the more entries they will accumulate prior to the draw. There’s absolutely no entry fee.

The jackpot itself is funded from pixel ad revenue. On the Pixelotto Board, which will be displayed on the homepage and is where players will be clicking, there are 1,000,000 pixels of ad space available at a rate of $2 per pixel. But unfortunetly the minimum purchase is a 10×10 square for $200.

The $1m jackpot therefore equals 50% of total advertising revenue, and an additional $100,000 will go to a charity chosen by the jackpot winner. The remaining revenue goes towards running and promoting Pixelotto.

The draw will then take place one month after all the pixel ad space is sold out. One ad is chosen at random and the winner is then selected from all those who clicked on the correct ad in a seperate random draw. A millionaire is made!

But will this be a new Winner Pixel Site for Alex Tew, or will it be a shadow of The Million Dollar Homepage. Well Pixelotto goes public on Tuesday 5th December 2006 so stay tuned for updates on how it goes!