Here’s some cool news.

It looks like Microsoft is now starting to implement its adCenter Labs Video HyperLink Technology with real world clients. The first signs of this come this week as MSN Entertainment shows of Kohl’s department store using the Video HyperLink Technology, which is an interactive video tool which provides more information about objects in a video when you click or even hover on them.

For example, you might want details about a product you see in the video. So as the video plays, you can move the mouse over the product to see where more information is available. Then, you can click the summary information to go to a merchandize website for details.

Check out Kohls department store Video HyperLink at:

http://entertainment.msn.com/videohyperlink/kohls 

And for more information about the Microsoft adCenter Labs Video HyperLink Technology check out the following site:

http://adlab.microsoft.com/default.aspx