It’s not long now until Windows Live Hotmail launches live to everyone so it’s not surprising to see that Microsoft are hosting a Windows Live Hotmail Marketer Briefing the day before The Authentication Summit this Tuesday the 17th of April at the Boston Sheraton. This No-Charge Conference is titled “Windows Live Hotmail – Marketing Insights” and is designed for online marketers and advertisers to learn about the new Windows Live Hotmail platform and how to optimize email and online advertising initiatives.

Windows Live Hotmail presents a range of new opportunities and challenges for marketers.  Attend this no-charge* briefing for an opportunity to learn about the enhancements to Windows Live Hotmail that focus on advertising improvements, e-mail deliverability, open rates, user trust, and online confidence.  This briefing will include an overview of the new UI, optimization of the marketing opportunity, and the safety experience.   Attendees will learn how to leverage the audience of  over 265 million Windows Live Hotmail users and the new rules of deliverability.  In addition, the briefing will cover several other Microsoft technologies that online marketers need to consider when communicating with their customers.  See the agenda below for more details.

You can learn more about this briefing here:
http://www.aotalliance.org/summit2007/wlhbriefing.html

There is still time to register for AOTS here:
http://www.lashback.com/AOTS_April2007.htm

Via: Spam, Anti-Spam, and LashBack!

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