Darren Straight's Blog

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By - Darren Straight

Windows Live Hotmail: Insights for Marketers Briefing

It’s not long now until Windows Live Hotmail launches live to everyone so it’s not surprising to see that Microsoft are hosting a Windows Live Hotmail Marketer Briefing the day before The Authentication Summit this Tuesday the 17th of April at the Boston Sheraton. This No-Charge Conference is titled “Windows Live Hotmail – Marketing Insights” and is designed for online marketers and advertisers to learn about the new Windows Live Hotmail platform and how to optimize email and online advertising initiatives.

Windows Live Hotmail presents a range of new opportunities and challenges for marketers.  Attend this no-charge* briefing for an opportunity to learn about the enhancements to Windows Live Hotmail that focus on advertising improvements, e-mail deliverability, open rates, user trust, and online confidence.  This briefing will include an overview of the new UI, optimization of the marketing opportunity, and the safety experience.   Attendees will learn how to leverage the audience of  over 265 million Windows Live Hotmail users and the new rules of deliverability.  In addition, the briefing will cover several other Microsoft technologies that online marketers need to consider when communicating with their customers.  See the agenda below for more details.

You can learn more about this briefing here:
http://www.aotalliance.org/summit2007/wlhbriefing.html

There is still time to register for AOTS here:
http://www.lashback.com/AOTS_April2007.htm

Via: Spam, Anti-Spam, and LashBack!

3 thoughts on “Windows Live Hotmail: Insights for Marketers Briefing

LiveSide – News blog : Windows Live Hotmail (final) as early as this week? April 16, 2007 at 2:30 am

[…] In addition, our pal Darren Straight points to a Windows Live Hotmail Marketer Briefing being held at the Boston Sheraton this Tuesday (April 17).  While there’s no mention of the end of the beta, clearly marketing for the final product is ramping up. […]

LiveSino – LiveSide 中文版 » Windows Live Hotmail(正式版)最早会在本周发布 April 16, 2007 at 11:36 am

[…] 另外,我们的伙伴Darren Straight指出本周二(4/17)将会在Boston Sheraton举行一个Windows Live Hotmail Marketer的简报。虽然目前没有提及M10试用版结束的日期,但显然表明了正式版的上市将呼之欲出。 […]

LiveSide – News blog : Windows Live Hotmail (final) as early as this week? April 17, 2007 at 5:15 pm

[…] Windows Live Hotmail (final) as early as this week? Windows Live Hotmail, currently in Milestone 10 of a unique and interesting beta, is set to come out of beta as early as this week, according to a number of indications, including this post on Messenger Stuff.  The post includes a screenshot of a French Hotmail email newsletter item, which says (translation from Messenger Stuff): Just over few days before it’s available to everyone!The official launch of Windows Live Hotmail will take place in a few days! Therefore very little time remains for you to test before everyone has the new version…The launch is nearly here! In addition, our pal Darren Straight points to a Windows Live Hotmail Marketer Briefing being held at the Boston Sheraton this Tuesday (April 17).  While there’s no mention of the end of the beta, clearly marketing for the final product is ramping up. Our thanks to the Kahuna/Windows Live Mail/Windows Live Hotmail beta team for putting on a beta the way they’re meant to be: open, inclusive, fun, and flexible.  No other beta has been as responsive to user requests, as open to feedback, or as willing to expose a work in progress in order to get the best out of beta testers, and out of Windows Live Hotmail. Congratulations! Update: Windows Live Hotmail has started rolling out, with Belgium and India already upgraded. Published Monday, April 16, 2007 4:30 AM by Kip Kniskern Filed under: Windows Live, Hotmail Stay In Touch […]

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