Darren Straight's Blog

ICT Enthusiast and photographer.

By - Darren Straight

Google surpasses Microsoft as world’s most-visited site

Just heard from SFGate and Search Engine Land that Google the Mountain View search engine has outstripped Microsoft on two fronts, by becoming both the most visited Web site and the most valuable global brand.

For the first time, Google has edged ahead of Microsoft as the world’s most visited Internet property. Online measurement firm comScore Networks found that Google had just over a million more unique users in March than its arch-rival.

Google had 528 million unique visitors in March, up 5 percent from the previous month, according to comScore. Microsoft had 527 million visitors during the same month, up 3.7 percent.

Until theses latest rankings, Microsoft was the most popular Web property in every month since comScore began tracking global numbers in January 2006. And given the growth trends, Microsoft was undoubtedly No. 1 long before the survey was started, according to Bob Ivins, executive vice president for comScore.

But Google inched ahead based on its phenomenal popularity, not only in its core search business but also its e-mail service, online maps and personalized home pages. Not to mention the recent acquisition of YouTube, for $1.65 billion, which has also boosted Google’s count of unique visitors.

In comparison, Microsoft’s growth has been sluggish in recent years. It simply hasn’t been adding users fast enough to keep up.

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