Windows Live Hotmail Unsubscribe Function gets tweaked

Microsoft has recently made a small adjustment to its Windows Live Hotmail unsubscribe function that should mean good things for marketers.

Microsoft last August answered e-mail marketers’ calls to include an unsubscribe button in its interface so consumers will be less likely to mistakenly report permission-based commercial e-mail as spam.

The unsubscribe link appears in place of the report-and-delete button on some e-mails in Windows Live Hotmail, the free e-mail service replacing classic Hotmail.

To get the unsubscribe button to appear, the marketer must add a piece of code to the headers of outbound e-mail. Instructions on how to do this can be found at www.list-unsubscribe.com. The sender must also be on the receiver’s safe list, or Sender Score Certified by deliverability firm Return Path.

In the latest version of it free e-mail account service, a consumer who hits the unsubscribe button is taken to a Web page created by the marketer where they can indicate specifically what they want to opt out of.

Previously, a Hotmail user hitting the unsubscribe button would trigger an opt-out e-mail to the marketer who would then have no choice but to suppress the user’s address from all mailings even though the subscriber may have been opting out of only one particular newsletter or e-mail list.

With the new design, a marketer can set up a Web page that allows subscribers to manage their preferences, and, say, lower the frequency of mailings or opt of the one program from which they no longer want to hear without being lost to the marketer altogether.

Via: Tamara Gielen |  Directmag.com

13 Comments

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  3. Ronald L Beighley   •  

    Remove Me Immediately from all your “weekly Specials”
    Or anything your emailing this address.
    Remove Immediately
    After repeated attempts at deleting,I’m still getting those message
    Cease and Deceast.Immediately All
    Thank You.

  4. Fran Selby   •  

    Please unsubscrbe me from all Amazon & affiliates
    fks6@cox.net

  5. Heather Dorsett   •  

    Why is it so hard to unsubscribe. I have been trying to work it out for ages. I wish to unsubscribe my hotmail account. Please help.

  6. a tight show   •  

    I wish to unsubcribe from hotmail monetarily.
    Atasho Maloney

  7. Barb Voyles   •  

    Unsubscribe me from hotmail account immediately. Close it all!!

  8. stacey thomas   •  

    unsubscribe please as i cannot log on anymore

  9. stacey thomas   •  

    why is it so hard to unsubscribe. cant even get the log on page to appear not more please help.

  10. kyle   •  

    please unscribe ne from my live acct. if windows doesn’t read this; can anyone tell me how to unsubscribe?

  11. Mark Sherwood   •  

    Please unsuscribe immediately. I never subscribed to this service.

  12. IFAC Accountants   •  

    Please please please UNSUBSCRIBE us!!!!

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