There are no official figures yet, but it has been revealed in an interesting interview with Robbie Bach, president of Microsoft’s Entertainment and Devices Division, that they have sold a little over a million Zunes, which is pretty cool considering it’s not even the end of June, which Microsoft had set as their original target for selling a million players.
Question: Can you talk a little bit about the Zune overall? Will we see next-generation Zunes coming out, particularly flash-based players?
Bach: We’re still about nine months into having Zune in the marketplace. We’re very pleased with the progress. We’ve sold a little over a million Zunes. In the category we’re in, the hard-disk-based category, we’ve got about 10 percent market share. It’s a good start. It’s not an overwhelming start. I’m not going to pretend it’s some gigantic move.
As we look to the future, you’re certainly going to see us continue to invest in that category. We don’t enter things like that lightly.
There will be new things down the path (in the fall). We just came out with a special edition pink Zune and a watermelon-colored Zune, which are the personal favorites with my kids.