Today Microsoft Office  and MSN UK are joining forces to unveil what was called the most innovative online ad – ever:  for 24 hours today, Tuesday 12^th June, the MSN.co.uk website will be strikingly transformed to take the form of a Microsoft Office Word 2007 document, allowing customers to try the Live Preview for themselves in a very familiar environment.

This initiative is driving awareness and demand for the 2007 release of MS Office by encouraging people to experience the product for themselves. The trial available can actually convert to a full product if the customer decides to purchase at any time during the trial. This activity forms part of the It’s a new day. It’s a new office. advertising campaign which supports the 2007 Office system launch, and shows great collaboration between Microsoft Office and MSN to create an advert that allows customers to interact with our brands in new and exciting ways.

This ad was already ran on MSN.com in April, and according to Marc Bresseel a Sales Director at Microsoft, it achieved exceptional results. So it shall be interesting to see the results on this one. Especially as MSN.co.uk receives an average of 3.5 million unique visitors per day, which means big potential for success.