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By - Darren Straight

Microsoft Acquires MultiMap

Microsoft has acquired Multimap, one of the United Kingdom’s top 100 technology companies and one of the leading online mapping services in the world. The acquisition will hopefuly give Microsoft a powerful new location and mapping technology to complement existing offerings such as Virtual Earth, Live Search, Windows Live services, MSN and the aQuantive advertising platform, with future integration potential for a range of other Microsoft products and platforms, leading the way to new hights.

The addition of Multimap enhances Microsoft’s position as a leading provider of mapping and location platform services, said Sharon Baylay, general manager of the Online Services Group at Microsoft. This acquisition will play a significant role in the future growth of our search business and presents a huge opportunity to expand our platform business beyond the U.K. and globally. We are thrilled to welcome Multimap onboard.

One of the best-known online mapping companies worldwide, Multimap provides a publicly available personal mapping service at http://www.multimap.com, as well as a range of integrated business services.

Partnering with Microsoft gives us a world of new opportunities to build our mapping services into new technologies and applications, said Jeff Kelisky, CEO of Multimap. As one of the world’s foremost technology brands, Microsoft is in a position to bring even more value to the Multimap service and give people everywhere new, exciting and fun ways to get from point A to point B.

3 thoughts on “Microsoft Acquires MultiMap

Lydia Cambata December 17, 2007 at 2:10 pm

I find it amazing how rich Microsoft are, so much so that it makes me wonder if, even with the worst press, and business structure in the world, they could go bust?

Technology Slice December 19, 2007 at 10:56 am

It seems Microsoft is taking a leaf out of the Google book and starting to acquire companies to get an edge.

mike ( WHO ) Joens December 20, 2007 at 11:53 pm

no fuckin shit

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