Women Go Wild for Black Swan Style
Twenga, the most comprehensive shopping search engine, can reveal that the Black Swan phenomenon is influencing fashion with women expressing both their lighter and darker sides through elegant ballet-inspired clothes.
Searches for leotards have shot up by 288% this year, worn with sports tights by Adidas (up 75%) or luxury tights by La Perla (up 850%). Although ballet flats are becoming something of a staple, searches have still risen by 21% and sporty models by Nike (+580%), Puma (276%) and Killah (240%) have seen dramatic increases in searches.
But which swan do British women relate to most?
With 78% opting for a white leotard and just 22% going for black, it seems British women’s innocence is intact. For now.
*Searches from 1/1/11 – 6/3/11, compared with 28/10/10 – 31/12/10