Twenga, the most comprehensive shopping search engine, can reveal that the Black Swan phenomenon is influencing fashion with women expressing both their lighter and darker sides through elegant ballet-inspired clothes.
Searches for leotards have shot up by 288% this year, worn with sports tights by Adidas (up 75%) or luxury tights by La Perla (up 850%). Although ballet flats are becoming something of a staple, searches have still risen by 21% and sporty models by Nike (+580%), Puma (276%) and Killah (240%) have seen dramatic increases in searches.
But which swan do British women relate to most?
With 78% opting for a white leotard and just 22% going for black, it seems British women’s innocence is intact. For now.
*Searches from 1/1/11 – 6/3/11, compared with 28/10/10 – 31/12/10