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By - Darren Straight

Hallmark Cards Celebrates all the Great Things About Turning 30

If you’re about to turn 30, and want to ensure you’ve done it all, then Hallmark Cards could be coming to the rescue. The leading greetings card manufacturer is producing the definitive guide of ’things to do before you’re 30’, but with a twist – it will be completely crowd-sourced via Twitter and Facebook!

Hallmark is launching the ‘b430’ guide to support its new TV ad, which tells the real-life story of two friends, Rebecca and Katie, and all their experiences together, in the run up to one of their 30th’s. It links with Hallmark’s ‘everyday’ online personalised card range available at hallmark.co.uk which covers every occasion from weddings to anniversaries, invitations to get well cards, and yes, birthdays!

Now, Hallmark is asking the British public to submit their own suggestions for things people simply must do before they’re 30, via Hallmark’s Twitter and Facebook pages*, whether it’s travelling the world, dancing barefoot at a festival, or climbing Mount Everest!

The best entry will win a brand new Apple iPad, while everyone who enters will receive money off their next purchase at hallmark.co.uk. The overall best photos and suggestions, as judged by Hallmark’s expert panel, will then be published in a comprehensive guide available for download on the Hallmark site from mid May 2010.

Jon Taylor, from Hallmark Cards online, said: “At Hallmark.co.uk you can create a card as unique and special as the person you’re sending it to; featuring your own images text and design, perfect for any occasion. We wanted to take this a step further and create the ultimately personal guide of things to do before you’re 30. It’s a bit of fun, but should make fascinating reading, whether you’re 20, 30 or even 100!”

Hallmark.co.uk offers thousands of card designs covering all occasions, including exclusive OK! Magazine Cards where you and your friends or family can follow in the footsteps of Posh and Becks and be cover stars. Disney and Lego designs along with Hallmark’s popular brands including the original cute bear Forever Friends, are also available on the site.

*B430 competition – how to enter
  1. Tell us, or show us, what you must do, or experience, before reaching the age of 30 – anything goes, so get creative!
  2. Entries can be made via;
    • Twitter (www.Twitter.com/HallmarkCards). All you need to do is follow us, and include @hallmarkcards in your tweet, using 140 characters or less. And if possible, use the #tag “b430” in your tweet.
    • Facebook (www.Facebook.com/HallmarkUK). All you need to do is become our ‘fan’, and then upload a photo with a caption explaining your image.
  3. You can enter as many times as you want!
  4. Hallmark’s judging panel will then review all the entries, and choose a combination of photos and Tweets to be included in our b430 guide, available online, with the one best entry winning the prize!

Here’s some examples to get you started;
  • @Hallmarkcards Go to a music festival with all your friends #b430
  • @Hallmarkcards travel the world for a whole year  #b430
  • Or why not upload a photo of you and your friends at a festival, or a photo of you travelling the world?
 For full Terms & Conditions, see below
B430 terms and conditions
  1. This competition is open to all UK residents, (including Northern Ireland, Eire, and the Channel Islands) except for employees of the promoter, their immediate family and anyone else connected to the creation or administration of the promotion
  2. The competition runs from 9th April 2010 until 3rd May 2010
  3. Closing date for receipt of entries is 12pm, 3rd May 2010
  4. The ‘b430’ competition is running across Facebook and Twitter and prize is x1 iPad (WiFi, 16Gb model) in total. Due to high demand, prize will be delivered to winner as soon as a suitable UK shipment is available. 
  5. There is no limit on entries per person.
  6. There is no cash alternative available.
  7. If you are the winner, you will be notified by 24th May, 2010
  8. In the event of unforeseen circumstances, the promoter reserves the right to offer an alternative prize of equal or greater value.
  9. The promoter’s decision is final and binding. No correspondence will be entered into.
  10. Entries become the absolute property of the promoter and will not be returned.
  11. By entering the competition, entrants agree to be bound by these rules and by any other requirements set out in the promotional material.
  12. By entering the competition, entrants agree that their entries can be posted on the Hallmark UK website and on its Twitter stream www.twitter.com/hallmarkcards and related online platforms.
  13. Winner’s names and counties are available 28 days after the closing date. Send a SAE to Hallmark Twitter Verse Competition Detail Request, Marketing Dept. Hallmark Cards plc, Bingley Rd. Bradford BD9 6SD.
  14. The promoter is Hallmark Cards plc. Bingley Rd. Bradford BD9 6SD.
  15. Prize winner may be required to participate in publicity involving print and broadcast media.
  16. All text copy provided in this competition remains copyright of Hallmark Cards plc and may be used in future card designs
  17. Hallmark reserves the right to use images provided in this competition and these may be used in future card designs.
  18. By entering the competition, entrants agree that their tweets or images may be used by Hallmark as they wish without prior notice to the entrant.
  19. The judging panel’s decision is final.
  20. By entering the competition you give permission for your tweet or image to be reproduced online and in print media.

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