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By - Darren Straight

SoundCloud Launches North American Presence

SoundCloud, the audio platform that enables everybody to upload, record, promote and share the sounds they create across the web, has today announced it is to extend its operations into North America with the opening of a presence in San Francisco and several planned new hires in the city within the coming months.

The fast-growing company was launched in Berlin in 2008 and its headquarters remain in the German capital. With an additional office already in the Shoreditch area of London, home to many of Europe’s leading Internet start-ups, adding Silicon Valley as an operational base will promote further consolidation as well as growth in the key US market.

Establishing a physical presence in the technological heart of the US will allow SoundCloud to engage with other technology companies interested in using and integrating with its open API. These integrations have already resulted in the development of more than 120 apps available in the app gallery, ranging from Korg emulators for iPad to those allowing users to plug instruments into smartphones and directly uploading their creations to SoundCloud. It is expected that the number of apps on offer will increase substantially as a result of US expansion.

SoundCloud’s rapidly increasing user base in the US has so far been entirely organic. Opening a US presence will allow SoundCloud to better serve its American users and more easily focus on continuing its growth and development there.

Alexander Ljung, founder and CEO, SoundCloud, said: “Our move to San Francisco is reminiscent of when my co-founder, Eric Wahlforss and I first launched SoundCloud. Then it was the two of us working out of a cafe in the Mitte district of Berlin and sleeping on friends’ floors. We still very much maintain that start-up ethos and are starting our US venture based out of The Summit cafe.”

SoundCloud confirmed earlier this month it had received funding from two venture firms, Union Square Ventures and Index Ventures, with expansion into the US highlighted as a key component of its post investment strategy. Separately, Index Ventures has also recently announced a move into Silicon Valley.

SoundCloud currently has 2.8 million registered users and has recently introduced free apps for iPhone, Android and Mac OS, which so far have had more than 500k downloads.

More info at: http://www.soundcloud.com/

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