Darren Straight's Blog

ICT Enthusiast and photographer.

By - Darren Straight

Women Go Wild for Black Swan Style

Twenga, the most comprehensive shopping search engine, can reveal that the Black Swan phenomenon is influencing fashion with women expressing both their lighter and darker sides through elegant ballet-inspired clothes.

Searches for leotards have shot up by 288% this year, worn with sports tights by Adidas (up 75%) or luxury tights by La Perla (up 850%).  Although ballet flats are becoming something of a staple, searches have still risen by 21% and sporty models by Nike (+580%), Puma (276%) and Killah (240%) have seen dramatic increases in searches.

Wrapover tops and wrap dresses finish the look and searches for both are up, by 90% and 67% respectively.  Dance tutus too have seen a 163% increase.

But which swan do British women relate to most?

With 78% opting for a white leotard and just 22% going for black, it seems British women’s innocence is intact.  For now.

*Searches from 1/1/11 – 6/3/11, compared with 28/10/10 – 31/12/10

1 thought on “Women Go Wild for Black Swan Style

Leggings Lookbook September 25, 2014 at 4:08 pm

May I simply just say what a relief to find a person that genuinely understands
what they are talking about on the net. You certainly
realize how to bring a problem to light and make it important.
More people need to read this and understand this side of the
story. I was surprised that you’re not more popular given that
you definitely possess the gift.

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