{"id":1331,"date":"2007-07-27T17:29:02","date_gmt":"2007-07-27T16:29:02","guid":{"rendered":"http:\/\/www.darrenstraight.com\/blog\/2007\/07\/27\/digg-goes-from-google-to-microsoft-for-online-ads\/"},"modified":"2007-07-27T17:29:02","modified_gmt":"2007-07-27T16:29:02","slug":"digg-goes-from-google-to-microsoft-for-online-ads","status":"publish","type":"post","link":"https:\/\/www.darrenstraight.com\/blog\/2007\/07\/27\/digg-goes-from-google-to-microsoft-for-online-ads\/","title":{"rendered":"Digg goes from Google to Microsoft for online ads"},"content":{"rendered":"

Digg and Microsoft have announced<\/a> an agreement in which the two
\ncompanies will collaborate to bring relevant advertising to the more than
\n17 million unique monthly visitors to Digg, an innovative Web site that
\nharnesses the collective wisdom of the world’s online audience to
\nprioritize the overwhelming amount of content available on the Web.<\/p>\n

Microsoft’s advanced advertising technology and sales force combined with
\nDigg’s unique and growing user community make possible the three-year
\ncollaboration, grounded in the companies’ commitment to technological
\ninnovation and user experience.<\/p>\n

As part of the relationship, Microsoft will be the exclusive provider
\nof display and contextual advertising on Digg. The two companies also
\nagreed to work together on future technology and advertising initiatives.<\/p>\n

“Our collaboration with Digg is about bringing our advertising
\ntechnology and sales force to one of the fastest-growing sites on the Web
\nand a true innovator in user-generated content,” said Steve Berkowitz,
\nsenior vice president of the Online Services Group at Microsoft. “We
\nbelieve advertisers will welcome Microsoft and Digg’s combined strengths to
\nforge more meaningful connections online.”
\nMicrosoft and Federated Media Publishing, Digg’s current advertising
\npartner, plan to collaborate to bring integrated programs to Digg’s users
\nand advertisers. “Federated Media has unique advertising sales assets that
\ndovetail with our efforts, and we look forward to working with them,”
\nBerkowitz said.<\/p>\n

“We’re now positioned to provide a world-class advertising solution
\nthat builds upon Digg’s philosophy of providing a great experience for
\nusers and advertisers,” said Jay Adelson, CEO of Digg. “As the Digg
\naudience continues to grow and diversify, we believe that this initiative
\nwith Microsoft, and the resources that it provides, will enable us to focus
\nless on developing an advertising infrastructure and more on developing new
\nand innovative features for the site.”<\/p>\n

“We are thrilled to work with these two world-class companies,” said John Battelle, founder and CEO of Federated Media. “Digg is truly a
\nremarkable brand.”<\/p>\n

The companies expect to begin execution of the agreement in the coming
\nweeks.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digg and Microsoft have announced an agreement in which the two companies will collaborate to bring relevant advertising to the more than 17 million unique monthly visitors to Digg, an innovative Web site that harnesses the collective wisdom of the world’s online audience to prioritize the overwhelming amount of content available on the Web. Microsoft’s advanced advertising technology and sales<\/p>\n

<\/div>\n
Continue reading “Digg goes from Google to Microsoft for online ads”<\/span> <\/i> <\/a> <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,5],"tags":[],"class_list":["post-1331","post","type-post","status-publish","format-standard","hentry","category-business","category-technology"],"_links":{"self":[{"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/posts\/1331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/comments?post=1331"}],"version-history":[{"count":0,"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/posts\/1331\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/media?parent=1331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/categories?post=1331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/tags?post=1331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}