ipadio \u2013 the live phonecasting & social media service, has announced that its technology is being used to share exclusive content and speaker insight in the lead up to Melcrum\u2019s Social Media Conference on 9th and 10th February 2010.<\/p>\n
In the run up to the conference, interviews with all the speakers will be broadcast live via ipadio at, http:\/\/www.melcrum.com\/socialmedia\/index.html<\/a>, allowing delegates to get a sneak preview of what\u2019s to come at the conference. People who can\u2019t make the live broadcast can listen later. And, with ipadio\u2019s full integration into other social media platforms, listeners are able to post questions and get them answered by the speakers in real-time.<\/p>\n Abi Signorelli, a communications consultant who\u2019s conducting the interviews said, \u201cThis is a great example of how true social communication should work. It\u2019s creating a conversation and dialogue well in advance of the actual event itself \u2013 allowing the speakers and organizers to respond and react to what people think and want to know\u201d.<\/p>\n James Bennett, Melcrum\u2019s Head of Content, said: “This is the second time we’ve worked with ipadio ahead of an event and the technology and format works brilliantly.\u00a0 Delegates are able to tweet questions on Twitter, the interview is live on www.melcrum.com<\/a>\u00a0 and our readers, listeners and crucially our members, are able to get a glimpse of the great content, information and advice that our speakers & experts will be able to give them on the day to make their jobs as internal communicators that much easier.”<\/p>\n Dr Mark Smith, CEO of ipadio said, \u201cWe are thoroughly enjoying our work with Melcrum \u2013 they continue to innovate in their use of ipadio \u2013 and the audience for this conference are engaging well with the pre-conference interviews, getting their questions posted live.\u00a0 As a result, this conference is no longer a 2 day flash event, but a month long learning and networking experience \u2013 which given it\u2019s a social media & communications conference is ideal.\u201d<\/p>\n