One in ten Brits will do their online Christmas shopping using their mobile phone rather than a computer this year, according to new research findings from Tesco Direct. The trend of using mobile phones for online shopping emerged in a study of 4,000 consumers. This comes as Tesco Direct gets ready to face its busiest online shopping day of the year, dubbed \u2018Cyber Monday\u2019 or \u2018Manic Monday\u2019 by retailers.<\/p>\n
Busy work schedules and hectic lives will see millions of savvy bargain-hunters use their smartphone to find the latest deals for Christmas presents, the research shows. Nearly half will shop online using their phones while watching TV, one in six expect to buy something on their phone while sat on the bus and a quarter will log on to shopping sites through their mobiles during their daily commute.<\/p>\n
The study was commissioned to examine the changing Christmas shopping habits of the nation following the launch of Tesco Direct\u2019s new mobile web service, designed to facilitate easy shopping for customers directly through their phones.<\/p>\n
Ian Crook, CMO for tesco.com comments: \u201cTesco Direct is expecting to ship more than 80,000 items today as we face our busiest day of the year for online orders. For the first time this year we anticipate a significant amount of these orders to be placed by customers using their mobile phones, because customers like the convenience of shopping on the go.\u201d<\/p>\n
The nationwide poll found 78 per cent are planning to do some of their Christmas shopping online this year and seven in ten think it\u2019s the best way to buy presents. More than a third (36 per cent) said using their mobile would reduce stress levels and mean they could fit shopping in and around their busy lives.<\/p>\n
Ian Crook continues: \u201cIn October alone, we had over half a million people visit the Tesco Direct website using their mobile phones and in the run up to Christmas we\u2019re expecting this number to surge as people order their gifts from Tesco Direct. Our new mobile web service makes it easier for our customers to search for and buy presents at competitive prices and as our research shows it has potential to take away some of the stress of shopping.\u201d<\/p>\n
Simply avoiding the Christmas crowds was the biggest reason for turning to the internet, with 71 per cent saying they can’t stand battling queues in the shops. Another 44 per cent like to use the web to search for the best price.<\/p>\n
\u00a0<\/strong>Tesco Direct top selling Christmas toys for 2010 <\/strong><\/p>\n The research also found that:<\/p>\n The Tesco Direct mobile website was launched earlier this month to make it easier for people to shop online using smartphones. It features simple-to-explore product categories, which are easily navigated through a series of expandable tabs. It allows customers to:<\/p>\n\n
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