{"id":1813,"date":"2011-05-30T22:35:06","date_gmt":"2011-05-30T21:35:06","guid":{"rendered":"http:\/\/www.darrenstraight.com\/blog\/?p=1813"},"modified":"2011-05-30T22:35:06","modified_gmt":"2011-05-30T21:35:06","slug":"the-sunday-times-launches-the-social-list","status":"publish","type":"post","link":"https:\/\/www.darrenstraight.com\/blog\/2011\/05\/30\/the-sunday-times-launches-the-social-list\/","title":{"rendered":"The Sunday Times Launches The Social List"},"content":{"rendered":"

Last\u00a0week, The Sunday Times launched The Sunday Times Social List at www.the-social-list.com<\/a>; a definitive and ever evolving list of who\u2019s who in the world of social networking (The World\u2019s Most Active And Influential Social Networkers).<\/p>\n

Drawing information from the four biggest social networks – Foursquare, Twitter, LinkedIn and Facebook – The Sunday Times Social List system adds up your social networking activity and measures how much interest it generates amongst your friends and colleagues in order to work out how well you score.<\/p>\n

Says Gordon Thomson, Online Editor of The Sunday Times, \u201cThe Sunday Times has a strong tradition of publishing great guides and lists – \u00a0and The Social List is our latest innovation, a dynamic, interactive chart which shows you where you fit into the new world of social media. \u00a0As social media continues to change the way people find information and interact online, so the Sunday Times Social List reflects the growing influence of bloggers and Tweeters on mainstream publishing and gives everyone the opportunity to pit themselves against their peers and climb the rankings of the most socially influential. \u201d<\/em><\/p>\n

Jody Vogelaar, Head of News International Digital Marketing says, \u201cWe are very proud of how engaged customers are with our journalists and content in the social space.\u00a0 We have more than one million followers across our Twitter feeds \u2013 a number that continues to grow each week. The social space is inherently competitive and we are taking full advantage of this by creating a fun and engaging piece of social entertainment that is very simple to get involved in\u201d.\u00a0 <\/em><\/p>\n

Free to join, participants will simply need to link up whichever social networks they use and want to be included. Every morning The Sunday Times Social List<\/a> will make its calculations.<\/p>\n

People\u2019s results will change daily as new people join and scores are updated.\u00a0\u00a0\u00a0<\/p>\n

On the results page you can see a list of the top 2000 most socially wealthy people at any given time. You can also see how you compare with friends and colleagues who have also signed up.<\/p>\n

To help people see where they are in the grand scheme of things, they are allocated a rank when they join and a badge that goes with it. This could change from \u2018Fledgling\u2019 through to the top spot, \u2018Titan\u2019, over time, depending on how well they are doing.<\/p>\n

Created by VCCP, The Sunday Times Social List<\/a>\u00a0was designed so that\u00a0\u201cAnyone can join in and take their place on the List – no matter how active or idle they are on social networks like Facebook and twitter\u201d,\u00a0says Colin Byrne, Creative Director. \u201cWe wanted to build on The Sunday Times\u2019 history of publishing definitive lists that become part of popular culture, but create a list that’s not only useful, but something everybody can be a part of. It finally puts to rest the debate about which friends are the most active on twitter, foursquare and Facebook, and turns the everyday activity of updating your status and sending tweets into something far more competitive\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last\u00a0week, The Sunday Times launched The Sunday Times Social List at www.the-social-list.com; a definitive and ever evolving list of who\u2019s who in the world of social networking (The World\u2019s Most Active And Influential Social Networkers). Drawing information from the four biggest social networks – Foursquare, Twitter, LinkedIn and Facebook – The Sunday Times Social List system adds up your social<\/p>\n

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