Just found a Blog post titled “Google’s Secrets Exposed” posted by Rick Segal on his Blog, and I must say thank you Rick for telling me about that Google Video with Seth Godin in it speaking to Google about its success.<\/p>\n
Here’s a very good use of 48 minutes.<\/p>\n
Seth Godin spoke to Google<\/a> and, in 48 minutes, pretty much gave the talk every company of any size offering any\u00a0 product or service should watch.<\/p>\n
There is a pretty interesting moment that struck a cord with me.<\/p>\n
Seth, in the video<\/a>, talks about a Google shirt he wore in a NYC market. A lady selling peaches fawned all over him talking to him about how she loves Google, Google is her life.<\/p>\n
Years ago, I was\u00a0on vacation in Stockholm visiting the VASA museum. I was wearing my Microsoft developer relations coat with my Windows NT polo shirt. Yeah, I was geek pathetic, leave that aside.\u00a0 A women comes up to my wife and I and says Do you work for Microsoft? Why yes I\u00a0do, I say proudly.\u00a0 She responds with a rant about not getting her Word upgrade and some other problem she was having with a support question.\u00a0 Before my wife had a chance to grab her by the throat, I politely took her name\/number (no email!) and promised somebody from the local office would call.<\/p>\n
Slightly different times, slightly different issues but in end: Brand.<\/p>\n