{"id":998,"date":"2006-10-31T02:06:25","date_gmt":"2006-10-31T01:06:25","guid":{"rendered":"http:\/\/www.darrenstraight.com\/blog\/2006\/10\/31\/microsoft-windows-live-trademark-guidelines\/"},"modified":"2006-10-31T02:06:25","modified_gmt":"2006-10-31T01:06:25","slug":"microsoft-windows-live-trademark-guidelines","status":"publish","type":"post","link":"https:\/\/www.darrenstraight.com\/blog\/2006\/10\/31\/microsoft-windows-live-trademark-guidelines\/","title":{"rendered":"Microsoft Windows Live Trademark Guidelines"},"content":{"rendered":"<p>Has anybody read the <a href=\"http:\/\/www.microsoft.com\/about\/legal\/intellectualproperty\/trademarks\/usage\/windowslive.mspx\">Microsoft Windows Live Trademark Guidelines<\/a> before?<\/p>\n<p>I was just checking them again now after seeing\u00a0a\u00a0Windows Live graphics design logo by\u00a0Emexci titled &#8220;<a href=\"http:\/\/live-tr.com\/2006\/10\/29\/live-is-good\/\">Live is Good<\/a>&#8221; which made me think about some trademark issues that may arise with Emexci&#8217;s Design Logo by referring to Windows Live as Live!<\/p>\n<blockquote><p><strong>Overview<\/strong><br \/>\nFollow these guidelines to ensure that you are referring to Windows Live correctly in all print and online communications.<\/p>\n<p><strong>Trademark Usage<br \/>\n<\/strong>Windows Live is a trademark. The official product name includes the trademark symbol () as shown here:<\/p>\n<p>Windows Live<\/p>\n<p><em>Note:<\/em> Do not include a registered trademark symbol (\u00ae) after Windows when it is part of the Windows Live name.<br \/>\n\u00a0<br \/>\n<strong>Referencing the Product Name<\/strong><\/p>\n<ul>\n<li>Although Windows Live (without including Microsoft) is preferred, it is okay to use &#8220;Microsoft\u00ae Windows Live&#8221; on the first mention if it is necessary from a business perspective to do so.<\/li>\n<li>The first time that Windows Live is mentioned in body copy, include a reference to the product as &#8220;online services&#8221; and the appropriate trademark symbol (). For example, &#8220;Consumers love the new Windows Live online services.&#8221;<\/li>\n<li>Always use the full Windows Live name in body copy.<\/li>\n<li><strong>Never refer to the product just as Live. Always include Windows in the product name.<\/strong><\/li>\n<li>Never abbreviate Windows Live as in Win, WinL, or WL.<\/li>\n<li>When Windows Live is referenced in printed marketing materials, include the following attribution of Microsoft&#8217;s ownership of the Windows Live trademark:<br \/>\nWindows Live is either a registered trademark or trademark of Microsoft Corporation in the United States and\/or other countries.<\/li>\n<li>Always use Windows Live as an adjective modifying the generic noun\u00e2\u20ac\u201dfor example, &#8220;Windows Live online services.&#8221; Do not use the mark as a noun or verb.<\/li>\n<li>Never use Windows Live in the possessive, as in, &#8220;Windows Live&#8217;s security features are impressive.&#8221; Instead say, &#8220;The security features of the Windows Live operating system are impressive.&#8221;<\/li>\n<li>Do not use the general term &#8220;live&#8221; to refer to the product as in &#8220;Did you sign up for live?&#8221;<\/li>\n<\/ul>\n<p><strong>Special Considerations for Third Parties<\/strong><\/p>\n<ul>\n<li>Always maintain a visual distinction between the third-party company and product name and the Windows Live trademark. Windows Live should be less prominent.<\/li>\n<li>Do not use Windows Live in your product or service name or in your company name.<\/li>\n<li>Do not use product, service, or company names that could be confused with the Windows Live trademark.<\/li>\n<li>Do not mimic or copy Windows Live advertising or trade dress.<\/li>\n<li>Do not create or use any logos that include the Windows Live trademark unless pursuant to a license from Microsoft.<\/li>\n<li>Do not use any Windows Live brand elements, including logos, color blends, and screenshots, in third-party materials unless pursuant to a license from Microsoft.<\/li>\n<\/ul>\n<\/blockquote>\n<p>\u00a0<img decoding=\"async\" src=\"http:\/\/www.darrenstraight.com\/blog\/images\/2006\/10\/live_is_good.png\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Has anybody read the Microsoft Windows Live Trademark Guidelines before? I was just checking them again now after seeing\u00a0a\u00a0Windows Live graphics design logo by\u00a0Emexci titled &#8220;Live is Good&#8221; which made me think about some trademark issues that may arise with Emexci&#8217;s Design Logo by referring to Windows Live as Live! Overview Follow these guidelines to ensure that you are referring<\/p>\n<div class=\"clearfix\"><\/div>\n<div class=\"pull-left padding-top-25\"><a href=\"https:\/\/www.darrenstraight.com\/blog\/2006\/10\/31\/microsoft-windows-live-trademark-guidelines\/\" class=\"btn btn-theme\">Continue reading<span class=\"screen-reader-text\"> &#8220;Microsoft Windows Live Trademark Guidelines&#8221;<\/span> <i class=\"fa fa-fw fa-long-arrow-right\"><\/i> <\/a>  <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-998","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/posts\/998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/comments?post=998"}],"version-history":[{"count":0,"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/posts\/998\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/media?parent=998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/categories?post=998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.darrenstraight.com\/blog\/wp-json\/wp\/v2\/tags?post=998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}