According to Superbrands Ltd, Microsoft has been publically voted as the most popular consumer brand in the UK for 2006, here are the first 10 on the list to see the rest download the Excel Chart here.
1 Microsoft
2 BBC
3 BRITISH AIRWAYS
4 Mercedes-Benz
5 PORSCHE
6 Marks & Spencer
7 Google
8 Heinz
9 DURACELL
10 Sony

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That’s interesting… Apple is not in the list at all (iPod at least)