Technorati turns 3 years old this month and with its birthday it brings us a major update of Technorati, both in term of look and features!

Here’s a summary from the Technorati Blog:

• Technorati is 3 years old! What an amazing trip so far.
• The World Live Web is all about people – We’re here to help make sense of all the interesting stuff we do in real-time.
• Technorati’s rolled out a major update to our site and to our back-end systems.
• We’ve made some major speed and accuracy improvements in core search.
• Link counting is a lot more accurate and timely.
• We’ve personalized the homepage so you can get a look at all the stuff you care about on one page.
• While we love expert bloggers, we’ve also spent a lot of time making Technorati understandable to normal people.
• We’ve added in lots of features to help you make sense of the blogosphere, including Discover, which is topic-based, Favorites, which gives YOU the power to pick your favorite blogs, and Popular, which algorithmically derives the most linked-to items in the last few days.
• We’ve made some big changes to blog profiles – allowing you to get stats about any blog that Technorati tracks, including the tags used, posting frequency, traffic, and Technorati ranking.
• We’ve made things easier for advertisers and partners, and we’ve been overwhelmed with demand. We’re building out our capabilities, and if you’re interested in advertising, drop us a line.
• This is just a start – there’s more to come in the coming weeks and months, including better charts, more real-time spam detection and elimination, more real-time media indexing, microformats integration, and additional localization and language support.

Watch a video of the new Technorati Features here. (27.9 MB)