MSN India, Worldspace Satellite Radio, and music maestro A R Rahman, have announced the launch of 5 Worldspace stations on MSN India.

With this, music lovers will have 24×7 access to the five Worldspace stations, including Farishta (Hindi film classics), Gandharv (Hindustani classical), Sparsha (Kannada), Spandana (Telugu), and Shruti (Carnatic music) at http://www.in.msn.com/worldspace for a monthly fee of $9.9 (Rs 400 approx).

Users can play any/all of the five channels basis their choice, and receive weekly and monthly program guides along with RJ profiles for particular channels. All they need is bandwidth in the region of 64 kbps.

According to Worldspace and MSN, the monthly fees are on the higher side because this is the only ‘legal’ online streaming channel where moneys go to the concerned artistes, and copyright fees end-up getting paid.

“We believe that with this initiative, we will help bridge the needs of Indians across the globe to be closely connected with their roots and Indian culture, and provide them a platform to savor songs online even when they don’t have access to Worldspace Satellite Radio,” said Velu Shankar, senior advisor – content and programming, Worldspace India.

“This association is part of our commitment to our users in bringing the best of entertainment online. Users now can listen to their favourite music online,” said Jaspreet Bindra, country manager India – online service group, Microsoft.

“While music on the net is gaining popularity today, users in India do not have many radio stations online to listen to the music they love. Now, users in India can log on to MSN India and listen to music that is relevant to them,” said Krishna Prasad, executive producer of MSN India.

While the offline service is reasonably popular, the association with MSN India is an exercise in increasing the reach of Worldspace through the online medium. For MSN too, it’s as much about increasing reach, as it is about giving consumers something unique and exclusive vis-a-vis competitors in the online space.