Darren Straight's Blog

mashup* Demo is an event which has been put together to provide a simple and effective way for startups, growing businesses, enterprises and corporates to present themsevels to an audience of professionals who would include:- investors, media journalists and bloggers, potential partners and industry influencers.

mashup* Demo has been created because we’ve been asked by many startups and growing businesses if they could present/demo at previous mashup* Events. – Simon Grice Co-Founder of Mashup

 The event will be run on the 2nd of OCtober 2007 between 15.00 and 18.00 in central London, followed by a drinks reception afterwards.

mashup* Demo will work like this:

1) there will be up to 15 Demo companies presenting

2) there will be up to 150 people in the audience at each session

3) tea & coffee will be served for 45 mins before the kick off time for each session (2.15pm) which allow a general amount of networking/ positioning to take place

4) each demo company will have a “5 minute” slot to pitch why people in the audience should come and talk to them and see their extended demo, immediatly after all the presentations. There will be brief Q&A – use of the Internet is encouraged to actually do a brief demo.

5) each demo company will have a desk with WiFi to present what they are doing to audience in the general networking area.

6) each Demo company will be listed on the mashup* Demo website.

7) each Demo company will be highlighted in all emails to all mashup* Demo attendees in relation to the mashup* Demo! event.

each Demo company will be able to host their video (from the event and/or a pre-made one) on the mashup* Demo site for up to 6 months.

Costs… we’ve considered this carefully so have tried to price things fairly.

• to attend the event as an investors, partner etc. will cost £35 inc. tea/coffee and snacks

• to attend the event as blogger/journalist the event will be free – but if you don’t blog about mashup* Event/Demo and the companies you’ve seen then you’ll need to pay

• to attend the event as a Demo company will cost £350 – if you’d like to discuss a reduced price please get in touch – mashup* is not ‘for profit’ so we’re totally committed to making this work for all where needed