Canon the technology giant has launched a pan-European online interactive football game competition to promote its sponsorship of UEFA EURO 2008TM and re-launched online store.

Curious, an online EMEA specialist agency is behind both the development of the football game and design and front-end build of its re-launched online store, in partnership with Canon’s retained e-commerce agency Digital River.

The flash designed game called ‘Canon Store Hot Shot’, is held on Canon’s online b2c store which went live this month in the UK, France, Germany, Sweden, Finland, Italy, Denmark, Netherlands and Austria, to tie in with the re-launch of the online store and to offer people the chance to win VIP match tickets at the UEFA EURO 2008TM tournament.

Caterina Bonfiglio, European B2C Team Leader from Canon says, We wanted to drive traffic and promote our new re-designed B2C store in a fun and interactive way among our customers. Curious understood us: – they designed a fun and exciting game that ties nicely with Canon’s sponsorship for the UEFA EURO 2008TM. We are very pleased with the result and think it adds the fun element to our e-store and we are confident that its awareness will increase among our customers.

The game is a fun-packed penalty shootout between the competing countries to gain the highest score, with the top 15 scorers winning double VIP match packages to a UEFA EURO 2008TM game until mid-May. Following that, other Canon prizes will be up for grabs until July.

Dan Kersh, Head of Online at Curious, states, The online store game is an engaging way to interact with the consumer across European countries that aligns the Canon brand with its sponsorship and new offer of selling direct to the consumer through its re-launched store.

Curious has developed and delivered pan-EMEA games for various other clients, including divisions within Dell, and the Scottish Football Association.

You can find the store at: https://store.canon-europe.com