Archive for March, 2010

This morning Google Street View Coverage in the UK has greatly Improved by up to 95% – 96%. With this imagery update around 238,000 miles of public road are now available in Google Street View in the UK.

This update of 210,000 miles of UK public roads available, adds to the 28,000 miles currently available before this morning.

This move means that Google Maps users will be able to see 95 – 96 percent of the UK’s approximately 246,985 miles of public roads.

People will be able to view and explore 360 degree street-level imagery of places as far North as Shetland and as far South as Penzance; from Pembrokeshire in the West of Wales to Ipswich in the East of England or over the sea to Northern Ireland and many places in between. With this imagery update around 238,000 miles of public road are now available in Street View in the UK.

Google first launched imagery for 25 cities in the UK in March 2009 and since doing so has been working hard to process and stitch together more imagery collected by its cars. By increasing availability to cover almost all of the country, the UK joins countries like Spain, France, Italy and the US, which already enjoy nationwide coverage in Street View.

People can check out a restaurant before arriving, make travel plans, arrange meeting points, get a helping hand with geography homework, or just get to know their town better.

Businesses of any size can make the most of this technology for free by embedding Google Maps into their websites. An owner of a local B&B can promote it to visitors for example, or a local library or restaurant could ensure people can find them on a street level map. Many UK businesses have already benefitted from having Street View technology on their sites, enabling their customers to easily find the information they need.

Street View has already proved both popular and useful across the UK, with more than a 30% sustained increase in Google Maps usage since launch [source: Google Inc.].

Today, new findings from YouGov reveal how people use it in their daily lives. It shows almost two thirds (60%) of people who have used Street View have done so to find out where they’re going and get directions; one third (33%) have used it to look at places in other countries and one in five (21%) have already used it for house-hunting, despite up until now only being available in 25 UK cities [source: YouGov plc, February 2010].

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